SUMMER BUSINESS PROGRAM 2024
from July 1st to July 25th

 

Venue: University of Alicante campus.

GERMÁN BERNÁCER BUILDING (N. 36 Campus map)

Classroom 3 & 5
 

Contact hours: 56 hours
 

Certificates:

-  Certificate of Attendance (minimum of 80% attendance, will be handed in the last day of class)
- Certificate of Achievement: Students need to pass their evaluation to obtain this certificate, it will be delivered
after receiving final grades before the end of October 2024.

Requirements: Intermediate English Level
 

Registration: From May 6 until the course is full.
Online registration available:
www.isp.ua.es

 

E-mail: summercourses@ua.es
 

 

DIRECTOR: Antonio Fuster Olivares
              Facultad de Ciencias Económicas y Empresariales.
              Universidad de Alicante.

CO-DIRECTOR:
Shannon Breske
           College of Business.
            University of Missouri-Columbia, USA

 

DESCRIPTION

This four-week program, completely taught in English, is a unique opportunity for cross-cultural socialization between American and European students since classes are composed of students coming from the University of Missouri-Columbia (USA) and students from different European universities, including the University of Alicante. The program consists of two modules (please, read further details below), one offered by the University of Missouri-Columbia and one offered by the University of Alicante, during a four-week period. Each module comprises two courses; students participating in the program must attend one course of each module.

 

The SBP includes one company visit:

Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies, representatives, etc.)

 

        

SCHEDULE

Classes run from Mondays through Thursdays (Fridays off)

- Monday, Tuesday, Wednesday, and Thursday (from 9:00 to 13:30): Classes on campus

-   Tuesday, July 2: company visit


Classes are all in English and taught in the morning:
  9:00 to 11:00 Class Module A (Missouri)
11:00 to 11:30 BREAK
11:30 to 1:30 Class Module B (Alicante)

 

CLASSROOM

GERMÁN BERNÁCER BUILDING (N. 36 Campus map), classroom 3 & 5
 

 

MODULE A
University of Missouri


- Course 1: International Business - Management 3901 (Faculty: Prof. Jackie Rasmussen, University of Missouri)

Course objectives and approach:

Course Description & Learning Outcomes

This course is designed to assist students in understanding how successful managers must lead international firms in a world of increased global competition. During this course, we will –

  • explore globalization and the changing nature of the global economy
  • look at the national differences that exist in political, economic & legal systems and culture, and the impact of these differences in guiding the development of global business strategy (vs. domestic strategy)
  • gain insight in the different key business strategies that are part of doing business internationally i.e., market entry, supply chain and distribution system management, getting paid and managing finances.
  • gain hands-on experience in using a number of global databases and information sources that can be used to gather country and industry specific information to help educate management and guide decision-making
  • analyze the global trade and investment environment, with a focus on foreign direct investment activities taking place between the U.S. and Spain.

Throughout the course, you will be provided with opportunity to review a variety of real-world cases and complete hands-on activities designed to apply your learning and validate understanding of the theory and core concepts shared in the text and via lectures.

At the conclusion of this course, students’ trade knowledge and cultural literacy of Spain, the European Union and the United States should have grown. You will have the opportunity to demonstrate proficiency of course content and concepts by completing a country analysis project report and presentation.

 

Course 2: Finance 3000, Corporate Finance (Faculty:  Melissa Griswold, University of Missouri)

The students will need to bring a Financial Calculator to each class meeting

Course description: Financial decision-making in a corporate environment. Time value of money, capital budgeting, cost of capital, working capital management and financial instruments issued by the firm.

This course introduces the function of finance in the corporation and the role a financial manager may play within an organization. Students examine basic financial management of business firms with emphasis on financial forecasting, financial analysis, operating and financial leverage, working capital and the financing decision, current asset management, sources of short-term financing, time value of money, valuation and rates of return, cost of capital and the capital budgeting decisions. Emphasis will be put on current events in finance and the relationship between finance and the economy.

Learning outcomes:

Upon successful completion of this course, students will be able to:

  • Perform introductory and intermediate level time value of money calculations including future value and present value of a lump sum, annuities, and loan amortization.
  • Derive meaning from financial statements.
  • Assess risk, return, and diversification from the corporate and personal investors perspective.
  • Describe various short term and long-term financing options for businesses.
  • Solve valuation calculations for bonds, preferred stock, and common stock.
  • Explain basic financial markets and financial market securities including common stock, preferred stock, bonds, and Treasury securities.
  • Determine appropriate cashflows used to analyze a project.
  • Calculate the cost of capital for a firm.
  • Apply payback method, discounted payback, profitability index, internal rate of return, and net present value to capital budgeting decisions.
  • Demonstrate knowledge of current events in finance.

      

A Financial Calculator with Time Value of Money Functions is required.  Students may choose and are solely responsible for understanding the operation of their financial calculator.  The Texas Instruments BA II Plus is strongly recommended for this course


MODULE B
Universidad de Alicante


- Course 1: Current issues in Intercultural Management: Leading Across Multinational Organizations (Faculty: Prof. Pilar Barra Hernández, Julián Sánchez Sánchez. University of Alicante)


Managers and business people must deal with the complexity of cultural differences. Business customs and practices are different around the world. Knowing how people and companies behave could be the key to success.  The objective of this course is to equip students with the tools to lead across a variety of cultures –effectively and confidently. The course will focus on: 1) introducing how national culture influences corporate culture; 2) recognizing cultural differences and their importance on business relationships; 3)  exploring intercultural communication; 4) learning both business etiquette and the way to negotiate; 5) analyzing the keys to improve business negotiations. This course provides a comprehensive view of Spanish business culture and behavior. Besides, real examples will be used to compare both corporate cultures and business behaviors around the world.


- Course 2: Current issues in International Marketing: International Marketing and Marketing in the European Union (Faculty: María Dolores de Juan Vigaray. Department of Marketing, University of Alicante)


This course examines International Marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions. Furthermore, the course discusses EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe.

 

ORGANIZED WITH

 

 


Facultat de Ciències Econòmiques i Empresarials
Facultad de Ciencias Económicas y Empresariales

 

 

 

 

 

 

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