SPECIAL TOPICS IN MANAGEMENT/GLOBAL ENRICHMENT SPAIN
FROM JANUARY 7 TO JANUARY 18

Venue: University of Alicante campus
Contact hours: 46

Certificates:

-  Certificate of Attendance (minimum of 80% attendance, will be handed in the last day of class)

- Certificate of Achievement: Students need to pass their evaluation to obtain this certificate, it will be delivered after receiving final grades before the end of October 2018.

Requirements: Intermediate English Level
 

E-mail: summercourses@ua.es

                                      

Course Director: Ana BelénCasadoDíaz
                               Department of Marketing
                               University of Alicante                      

Faculty:

  • Dr. Dan W. French (Lamar University)
  • Dr. Henry Venta (Lamar University)
  • Dr. Felipe Ruiz Moreno (University of Alicante)
  • Dr. Diego Francisco Quer Ramón (University of Alicante)


Course description:

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

Learning outcomes:

Students will develop skills and gain knowledge about:

  • Best management practices of European multinational companies
  • International finance
  • Management of multinational companies
  • Marketing practices in the European Union
  • Public management and local economic development in Europe
  • Spanish tourism sector as an engine of the national economy

This course includes several company visits. Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies,  representatives, etc)

MONDAY 7

10:00 – 11:00         Welcome conference
11:00 – 11:30         Coffee-break
11:30 – 12:30         Campus tour
12:30 – 13:00         Wi-Fi session
17:00 – 19:00         Alicante city tour

TUESDAY 8 (UA faculty)

10:00 – 12:00         Company visit
17:00 – 19:00         Marketing practices in the European Union (I)

WEDNESDAY 9 (UA faculty)

10:00 – 12:00         Company visit
17:00 – 19:00         Marketing practices in the European Union (II)

THURSDAY 10 (UA faculty)

12:00 – 15:00         Field trip to Torrevieja
17:00 – 19:00         Management of multinational companies and good
                             practices of European multinational companies (I)

FRIDAY 11   (UA faculty)

10:00 – 12:00         Company visit
17:00 – 19:00         Management of multinational companies and good
                             practices of European multinational companies (II)

MONDAY 14 (Lamar University)

10:00 – 12:00         Company visit
17:00 – 19:00         Tourism sector as the engine of the Spanish economy (I)

TUESDAY 15 (Lamar University)

08:00 – 15:00         Field trip to Valencia
17:00 – 19:00         Tourism sector as the engine of the Spanish economy (II)

WEDNESDAY 16 (Lamar University)

10:00 – 12:00         Company visit
17:00 – 19:00         International finance (I)

THURSDAY 17 (Lamar University)

10:00 – 12:00         Company visit
17:00 – 19:00         International finance (II)

FRIDAY 18 (Lamar University)

10:00 – 15:00         Company visit & field trip to Benidorm
17:00 – 19:00         Course closing ceremony

ORGANIZED WITH

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