SPECIAL TOPICS IN MANAGEMENT/GLOBAL ENRICHMENT SPAIN
FROM JANUARY 7 TO JANUARY 17, 2020

Venue: University of Alicante campus
GERMÁN BERNÁCER BUILDING (N. 36 CAMPUS MAP)
CLASSROOM 2 (SECOND FLOOR)


Contact hours: 46

Certificates:

-  Certificate of Attendance (minimum of 80% attendance, will be handed in the last day of class)

- Certificate of Achievement: Students need to pass their evaluation to obtain this certificate, it will be delivered after receiving final grades before the end of October 2020.

Requirements: Intermediate English Level
 

E-mail: summercourses@ua.es

                                      

Course Directors:  Dr. Gevorg Sargsyan. Lamar University
                             Dr. Ana Belén CasadoDíaz. University of Alicante                      

Faculty:

  • Dr. Soumava Bandyopadhyay (Lamar University)
  • Dr. Mayo de Juan Vigaray (University of Alicante)
  • Dr. Felipe Ruiz Moreno (University of Alicante)
  • Dr. Diego Francisco Quer Ramón (University of Alicante)
  • Dr. Juan Llopis (University of Alicante)


Course description:

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

Learning outcomes:

Students will develop skills and gain knowledge about:

  • Best management practices of European multinational companies
  • International finance
  • Management of multinational companies
  • Marketing practices in the European Union
  • Public management and local economic development in Europe
  • Spanish tourism sector as an engine of the national economy

This course includes several company visits. Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies,  representatives, etc)

MONDAY 1

08:45 - 09:30         Campus tour
09:30 - 10:15         Welcoming event & Wi-Fi session (Salón de actos Germán Bernácer
                              building) 

10:15 -  13:00        Alicante City Tour

17:00 – 19:00         Marketing practices in the EU (I). Dr. Mayo de Juan Vigaray, University of
                               Alicante

TUESDAY 2

10:00 – 12:00         Company visit to the City's Tourist Board and Tourism Office

17:00 – 19:00         Marketing practices in the EU (II). Dr. Felipe Ruiz Moreno, University of
                               Alicante

WEDNESDAY 3

10:00 – 12:00         Volvo museum and Paella workshop

17:00 – 19:00         Cultural diversity and business. Dr. Soumava Bandyopadhyay, Lamar
                               University

THURSDAY 4

10:00 – 12:00         Company visit:Turron Factory (Jijona)

17:00 - 19:00          International Finance. Dr. Soumava Bandyopadhyay, Lamar University

FRIDAY 5

 10:00 – 12:00         Company visit: Guided Winery visit (Monóvar)

17:00 – 19:00         Management of multinational companies and good practices of European
                               multinational companies (I).
Dr. Diego Quer, University of Alicante

SATURDAY 6

09:30 - 16:30          CULTURAL TRIP to Guadalest & Altea

SUNDAY 7

9:00 - 18:00           CULTURAL TRIP to Valencia

MONDAY 8

10:00 – 12:00        Company visit: Visit to CARMENCITA Spices

17:00 – 19:00         Management of multinational companies and good practices of
                               European multinational companies (II).
Dr. Diego Quer, University of 
                              Alicante

TUESDAY 9

10:00 – 12:00         Company visit: EUIPO (European Union Intellectual Property Office)

17:00 – 19:00         International and competitive challenges for management: diversity,
                               globalization, rapid business changes and Internet

                              
Dr. Juan Llopis, University of Alicante

WEDNESDAY 10

10:00 – 12:00         Company visit: Digital District CV

17:00 – 19:00         Managerial practices in Spain. Dr. Juan Llopis

THURSDAY 11

10:00 – 13:30         Company visit: Manufacturing footwear (PIKOLINOS) and A PUNTADAS
                              (Textile business)


17:00 – 19:00         International finance. Dr. Dan French, Lamar University

FRIDAY 12

10:00 – 13:00         Field trip to Benidorm

17:00 – 19:00         Course closing ceremony (Salón de Actos Germán Bernácer building)

 

ORGANIZED WITH

Esta web utiliza cookies…+info