SPECIAL TOPICS IN MANAGEMENT/GLOBAL ENRICHMENT SPAIN
FROM JANUARY 7 TO JANUARY 17, 2020

Venue: University of Alicante campus
GERMÁN BERNÁCER BUILDING (N. 36 CAMPUS MAP)
CLASSROOM 2 (SECOND FLOOR)


Contact hours: 46

Certificates:

-  Certificate of Attendance (minimum of 80% attendance, will be handed in the last day of class)

- Certificate of Achievement: Students need to pass their evaluation to obtain this certificate, it will be delivered after receiving final grades before the end of February 2020.

Requirements: Intermediate English Level
 

E-mail: summercourses@ua.es

                                      

Course Directors:  Dr. Gevorg Sargsyan. Lamar University
                             Dr. Ana Belén CasadoDíaz. University of Alicante                      

Faculty:

  • Dr. Paul Latiolais (Lamar University)
  • Dr. Mayo de Juan Vigaray (University of Alicante)
  • Dr. Felipe Ruiz Moreno (University of Alicante)
  • Dr. Diego Francisco Quer Ramón (University of Alicante)
  • Dr. Juan Llopis (University of Alicante)


Course description:

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

Learning outcomes:

Students will develop skills and gain knowledge about:

  • Best management practices of European multinational companies
  • International finance
  • Management of multinational companies
  • Marketing practices in the European Union
  • Public management and local economic development in Europe
  • Spanish tourism sector as an engine of the national economy

This course includes several company visits. Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies,  representatives, etc)

TUESDAY 7

09:30 - 10:00         Welcoming event & Wi-Fi session (Salón de actos Germán Bernácer
                              building) 

10:00 – 11:00        Campus tour
11:00 -  14:00        Alicante City Tour

17:00 – 19:00         Marketing practices in the EU. Dr. Mayo de Juan Vigaray, University of
                               Alicante

WEDNESDAY 8

10:00 – 12:00         Company visit to the City's Tourist Board and Tourism Office

17:00 – 19:00         Cultural diversity and business. Dr. Paul Latiolais, Lamar University

THURSDAY 9

10:00 – 12:00         Volvo museum and Paella workshop

17:00 – 19:00         International Finance. Dr. Paul Latiolais

FRIDAY 10

  9:00 – 13:00         Company visit:Turron Factory (Jijona)

17:00 – 19:00         Management of multinational companies and good practices of
                               European multinational companies.
Dr. Diego Quer, University of Alicante

SATURDAY 11

09:30 - 16:30          CULTURAL TRIP to Guadalest & Altea

SUNDAY 12

9:00 - 18:00           CULTURAL TRIP to Valencia

MONDAY 13

10:00 – 12:00         Welcome Conference (Salón de Actos, Germán Bernácer building)
13:30 -  15:30         Welcome lunch
17:00 – 19:00         International and competitive challenges for management: diversity, globalization, rapid business changes and Internet
                              
Dr. Juan Llopis, University of Alicante

TUESDAY 14

10:00 – 12:00         Company visit: EUIPO (European Union Intellectual Property Office)
17:00 – 19:00         Managerial practices in Spain. Dr. Juan Llopis

WEDNESDAY 15

10:00 – 12:00         Company visit: Digital District CV
17:00 – 19:00         International finance. Dr. Dan French, Lamar University

THURSDAY 16

10:00 – 13:30         Company visit: Manufacturing footwear (PIKOLINOS) and A PUNTADAS (Textile business)
17:00 – 19:00         Marketing practices in the European Union. Felipe Ruiz Moreno, University of Alicante

FRIDAY 17

10:00 – 13:00         Company visit: Guided Winery visit (Monóvar) and visit to CARMENCITA Spices
17:00 – 19:00         Course closing ceremony (Salón de Actos Germán Bernácer building)

ORGANIZED WITH

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