FROM JUNE 3 TO JUNE 14, 2019

Venue: University of Alicante campus


Contact hours: 46


-  Certificate of Attendance (minimum of 80% attendance, will be handed in the last day of class)

- Certificate of Achievement: Students need to pass their evaluation to obtain this certificate, it will be delivered after receiving final grades before the end of October 2019.

Requirements: Intermediate English Level

E-mail: summercourses@ua.es


Course Directors:  Dr. Gevorg Sargsyan. Lamar University
                             Dr. Ana Belén CasadoDíaz. University of Alicante                      


  • Dr. Karyn Neuhauser (Lamar University)
  • Dr. Mayo de Juan Vigaray (University of Alicante)
  • Dr. Felipe Ruiz Moreno (University of Alicante)
  • Dr. Diego Francisco Quer Ramón (University of Alicante)
  • Dr. Juan Llopis (University of Alicante)

Course description:

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

Learning outcomes:

Students will develop skills and gain knowledge about:

  • Best management practices of European multinational companies
  • International finance
  • Management of multinational companies
  • Marketing practices in the European Union
  • Public management and local economic development in Europe
  • Spanish tourism sector as an engine of the national economy

This course includes several company visits. Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies,  representatives, etc)


09:15 - 10:00         Campus Tour
10:00 – 10:30         Welcome conference (Sala multimedia del edificio deRectorado)  10:30 – 11:00         Coffee-break
11:00 – 11:30          Wi-Fi session
11:30 – 13:30         Marketing practices in the EU (I) (Sala de Juntas. Edificio

13:30 - 14:30          Welcome Lunch. Restaurante Monte del Oliva (UA)

17:00 – 19:00         Alicante city tour

TUESDAY 4 (UA faculty)

10:00 – 12:00         Company visit to the City's Tourist Board and Tourism Office
12:00 -  14:00         Paella Workshop

17:00 – 19:00         Marketing practices in the EU (II) (Edificio Polivalente III, P3/0-08)

WEDNESDAY 5 (UA faculty)

10:00 – 12:00         Company visit: Turrón Factory (Jijona)
17:00 – 19:00         International and competitive challenges for management: diversity,
                            globalization, rapid business changes, and Internet (Edificio 
                            Polivalente III, P3/0-08)

THURSDAY 6 (UA faculty)

10:00 – 13:00         Company visit: EUIPO -European Union Intellectual Property Office
17:00 – 19:00         Managerial practices in Spain (Edificio Polivalente III, P3/0-08)

FRIDAY 7 (UA faculty)

10:00 – 12:00         Company visit: TBA
17:00 – 19:00         Management of multinational companies and good practices of
                             European multinational companies (I) (Edificio Polivalente III,

MONDAY 10 (Lamar University)

10:00 – 12:00         Management of multinational companies and good practices of
                             European multinational companies (II) (Edificio Polivalente III,

16:00 – 18:00         Company visit: SUAVINEX

TUESDAY 11 (Lamar University)

10:00 – 12:00         Company visit: Footwear Manufactoring PIKOLINOS (Elche)
17:00 – 19:00         International Finance (I) (Edificio Polivalente III, P3/0-08)

WEDNESDAY 12 (Lamar University)

10:00 – 12:00         Company visit: CARMENCITA Spices
17:00 – 19:00         Cultural diversity and business (Edificio Polivalente III, P3/0-08)

THURSDAY 13 (Lamar University)

10:00 – 12:00         Company visit: Guided Winery visit (Monóvar)
17:00 – 19:00         International finance (II) (Edificio Polivalente III, P3/0-08)

FRIDAY 14 (Lamar University)

10:00 – 15:00         Company visit & field trip to Benidorm
17:00 – 19:00         Course closing ceremony (Sala multimedia del edificio de Rectorado)


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