SPECIAL TOPICS IN MANAGEMENT/GLOBAL ENRICHMENT SPAIN
FROM MAY 31 TO JUNE 11, 2021
Venue: University of Alicante campus
Certificates: - Certificate of Attendance (minimum of 80% attendance, will be handed in the last day of class) - Certificate of Achievement: Students need to pass their evaluation to obtain this certificate, it will be delivered after receiving final grades before the end of October 2021. Requirements: Intermediate English Level
E-mail: summercourses@ua.es |
Course Directors: Dr. Gevorg Sargsyan. Lamar University
Dr. Ana Belén CasadoDíaz. University of Alicante
Faculty:
- Dr. Gevorg Sargsyan (Lamar University)
- Dr. Mayo de Juan Vigaray (University of Alicante)
- Dr. Felipe Ruiz Moreno (University of Alicante)
- Dr. Diego Francisco Quer Ramón (University of Alicante)
- Dr. Juan Llopis (University of Alicante)
Course description:
The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.
Learning outcomes:
Students will develop skills and gain knowledge about:
- Best management practices of European multinational companies
- International finance
- Management of multinational companies
- Marketing practices in the European Union
- Public management and local economic development in Europe
- Spanish tourism sector as an engine of the national economy
This course includes several company visits. Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies, representatives, etc)
MONDAY 31
08:45 - 09:30 Campus tour
09:30 - 10:15 Welcoming event & Wi-Fi session (Salón de actos Germán Bernácer
building)
10:15 - 13:00 Alicante City Tour
17:00 – 19:00 Marketing practices in the EU (I). Dr. Mayo de Juan Vigaray, University of
Alicante
TUESDAY 1
10:00 – 12:00 Company visit to the City's Tourist Board and Tourism Office
17:00 – 19:00 Marketing practices in the EU (II). Dr. Felipe Ruiz Moreno, University of
Alicante
WEDNESDAY 2
10:00 – 12:00 Volvo museum and Paella workshop
17:00 – 19:00 Cultural diversity and business. Dr. Soumava Bandyopadhyay, Lamar
University
THURSDAY 3
10:00 – 12:00 Company visit:Turron Factory (Jijona)
17:00 - 19:00 International Finance. Dr. Soumava Bandyopadhyay, Lamar University
FRIDAY 4
10:00 – 12:00 Company visit: Guided Winery visit (Monóvar)
17:00 – 19:00 Management of multinational companies and good practices of European
multinational companies (I). Dr. Diego Quer, University of Alicante
SATURDAY 5
09:30 - 16:30 CULTURAL TRIP to Guadalest & Altea
SUNDAY 6
9:00 - 18:00 CULTURAL TRIP to Valencia
MONDAY 7
10:00 – 12:00 Company visit: Visit to CARMENCITA Spices
17:00 – 19:00 Management of multinational companies and good practices of
European multinational companies (II). Dr. Diego Quer, University of
Alicante
TUESDAY 8
10:00 – 12:00 Company visit: EUIPO (European Union Intellectual Property Office)
17:00 – 19:00 International and competitive challenges for management: diversity,
globalization, rapid business changes and Internet
Dr. Juan Llopis, University of Alicante
WEDNESDAY 9
10:00 – 12:00 Company visit: Digital District CV
17:00 – 19:00 Managerial practices in Spain. Dr. Juan Llopis
THURSDAY 10
10:00 – 13:30 Company visit: Manufacturing footwear (PIKOLINOS) and A PUNTADAS
(Textile business)
17:00 – 19:00 International finance. Dr. Dan French, Lamar University
FRIDAY 11
10:00 – 13:00 Field trip to Benidorm
17:00 – 19:00 Course closing ceremony (Salón de Actos Germán Bernácer building)