SUMMER BUSINESS PROGRAM 2020
from June 29 to July 23
Venue: University of Alicante campus.
GERMÁN BERNÁCER BUILDING (N. 36 Campus map)
Contact hours: 76 hours
- Certificate of Attendance (minimum of 80% attendance, will be handed in the last day of class)
Requirements: Intermediate English Level
Registration: From March 15 until the course is full.
Classes run from Mondays through Thursdays (Fridays off)
- Monday, Wednesday and Thursday (from 9:00 to 13:30): Classes on campus
- Tuesday: company visits
Classes are all in English and taught in the morning:
9:00 to 11:00 Class Module A (Missouri)
11:00 to 11:30 BREAK
11:30 to 1:30 Class Module B (Alicante)
GERMÁN BERNÁCER BUILDING (N. 36 Campus map)
University of Missouri
- Course 1: Introduction to Business Law (Faculty: Prof. Sherry Mariea, University of Missouri)
Course objectives and approach:
Overview: This course will focus on how global business leaders can:
1) make educated choices about resolving legal and ethical issues in an international business environment and
2) implement business practices which prevent or minimize legal problems.
Therefore, we will take a walk through basic categories of legal topics that impact businesses which operate globally. In each category, we will begin with United States laws, and then will compare to at least two other countries, with an emphasis on Spain. To assure that you are being given a valuable introduction to the most pertinent international legal issues facing today’s business leaders, this course will cover a lot of material.
Progression of topics: The course material is generally divided into three segments:
Segment 1: Sources of Law, Constitutional Law, Legal Systems, Tort Law, Criminal Law, and Ethics
Segment 2: Contract Law, Property Law, and Business Organizations
Course 2: Finance 3000, Corporate Finance ( Faculty: Joe Hegger, University of Missouri)
The students will need to bring a Financial Calculator to each class meeting
Course Description: Financial decision-making in a corporate environment. Time value of money, capital budgeting, cost of capital, working capital management and financial instruments issued by the firm.
Course objectives: The course introduces the basic theoretical concepts in corporate finance and their application to corporate financing and investment decisions.
Universidad de Alicante
- Course 1: Current issues in Intercultural Management: Leading Across Multinational Organizations (Faculty: Prof. Pilar Barra Hernández, University of Alicante)
Managers and business people must deal with the complexity of cultural differences. Business customs and practices are different around the world. Knowing how people and companies behave could be the key to success. The objective of this course is to equip students with the tools to lead across a variety of cultures –effectively and confidently. The course will focus on: 1) introducing how national culture influences corporate culture; 2) recognizing cultural differences and their importance on business relationships; 3) exploring intercultural communication; 4) learning both business etiquette and the way to negotiate; 5) analyzing the keys to improve business negotiations. This course provides a comprehensive view of Spanish business culture and behavior. Besides, real examples will be used to compare both corporate cultures and business behaviors around the world.
- Course 2: Current issues in International Marketing: International Marketing and Marketing in the European Union (Faculty: María Dolores de Juan Vigaray, Felipe Ruiz Moreno. Department of Marketing, University of Alicante)
This course examines three relevant applications of Marketing principles: 1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues. 2) EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe. 3) International marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed.